In recent decades, many new typefaces were based on pre-existing letters drafted by engineers. Their consistent stroke thicknesses referenced an industrial past. Tatsam is a Bengali family in this tradition. Uncommon for mono-linear type, Bengali or otherwise, Tatsam’s design includes vestigial traces of its letterforms’ scribal construction. These are most visible at the starting points of many inter-character strokes. While other faces may overlap these onto different parts of the letterforms, hiding them from view, Tatsam exposes its structure. This further reinforces its contemporary feeling.
As with other versatile families from ITF, Tatsam has been tested for use in a wide range of text and display sizes. It includes two styles: a version with flattened terminals, and also a rounded option. Each variant offers five weights – Light through Bold. The range of stroke thicknesses enables the specification of typographic hierarchies with significant visual contrast.
In addition to industrial letters, type with rounded-off stroke terminals is another hallmark of graphic design today. These ‘sans serif’ letters bring hints of mechanical tools to mind – such as those used to engrave letters into plastic or other surfaces with routers – while simultaneously conveying a friendliness and softness in a brand or product.