New Fonts: Expose & Yuzu

One typeface for editorial use, another for branding: Introducing Expose & Yuzu

The Indian Type Foundry’s two newest typefaces are both sans serifs from graduates of the renowned type]media MA course in type design at the Royal Academy in The Hague (KABK). Although Expose and Yuzu are very different designs, which are developed for different applications, they share some similarities. For instance, each is clean and clear, with letterforms that are instantly recognisable, even at a distance. They both look like tools intended for heavy lifting, and we think that they’ll go far. Expose is a typeface for headlines and general editorial work. It was designed by Lukas Schneider, who is based in Frankfurt. Yuzu is branding family from Elliott Amblard, a designer working in Paris.

Expose

Yuzu Expose8

In terms of its appearance, Expose is a constructed sans. It looks like it has taken letterforms drafted by engineers and crossed them with avant-garde remixes of typewriter faces. As a family, it includes four fonts, ranging in weight from Regular through Black. Expose was originally developed as part of a redesign effort for an English-language newspaper here in India. Sadly, the publisher eventually opted not to use the typeface; now it is available for general licensing as part of our ITF library.

Yuzu Expose7

Newspaper headlines need to be compact, and the counters inside of Expose’s letters achieve this by being almost squared off. Something similar happens with Expose’s diagonal strokes, too. Several diagonals change direction towards one end of their stroke, such as in the ‘A’ ‘V’ ‘W’ ‘Y’ ‘v’ ‘w’ ‘y’ and ‘7’, but not the ‘K’ ‘X’ or ‘x’. This stroke change is a feature commonly seen in monospaced sans serifs. While Expose’s design is proportionally-spaced, its design does feel somewhat uniform – especially in its capital letters. The stroke-endings on round letters like ‘C’ ‘G’ ‘J’ ’S’ ‘c’ ‘e’ ‘j’ ‘l’ ‘r’ ’s’ ‘y’ ‘2’ ‘3’ ‘6’ and ‘9’ end in slightly diagonal, rather than vertical shears; this is mirrored by the tops of the ascending strokes on ‘b’ ‘h’ ‘k’ ‘l’ and ’t’. Unusual for a constructed-style sans, Expose’s fonts use the double-storied ‘g’ form.

Yuzu

Yuzu Expose6

A yuzu is a citrus fruit native to East Asia. It is a great addition to cocktail recipes. ITF’s new Yuzu typeface, on the other hand, is a soft sans. It features rounded stroke-endings and slightly narrow caps. The family includes five styles – Light to ExtraBold – and each font includes 439 glyphs. Aside from its terminals, other soft features in Yuzu’s design include a beard on bottom-right of the capital ‘G’, and arched diagonals on the ‘A’ ‘K’ ‘V’ ‘W’ ‘X’ ‘Y’ ‘k’ ‘v’ ‘w’ ‘x’ ‘y’ ‘4’ and ‘7’. The Yuzu fonts each have two OpenType Stylistic Sets, with alternate letterforms. Stylistic Set 1 includes alternate versions of the typeface’s diagonal letters. Using it substitutes ‘A’ ‘K’ ‘V’ ‘W’ ‘X’ ‘Y’ ‘k’ ’t’ ‘v’ ‘e’ ‘x’ and ‘y’ with straight-stroked diagonals. Stylistic Set 1 also has an alternate letter ‘G’. This version still has a beard; however, it is significantly shorter. The standard lowercase ‘g’ in each Yuzu font is designed with a single-storey form. Stylistic Sect 2 switches this out with a  double-storey version.

Yuzu Expose5